Sapphire Blue Wedding Ideas – KnotsVilla | Wedding Ideas | Canada Wedding Blog
In January 2008, a pair of vintage Nike Air Jordan basketball shoes sold in 1985 for $ 4,500. These original Air Jordans were in coin condition, with tags attached, still in the box, and had never worn. Fantastic! Not really, given that the Air Jordan shoe is as popular today as it has ever been.
A strong start
As early as 1985, people were actually robbed of weapons for their Air Jordans. Prior to the launch of the signature shoe, Nike signed Michael Jordan to a then unmatched $ 2.5 million approval agreement. The shoe's bold black and red styling clashed with the NBA's then-normal color scheme for team colors on white and banned by officials. Jordan continued to wear shoes on the court and was fined $ 5,000 per game. Nike gladly picked up that tab and has since taken advantage of the popularity of the shoes.
In the streets, the shoe was the first ever priced at $ 100 and was sought after by kids everywhere. Thus, gun robberies reported in some cities. If you had Jordan's, you had status. There were even popular television commercials directed by director Spike Lee with the tagline: "It's Gotta Be The Shoes."
The Air Jordan line is currently on the landmark version XXIII (23) that matches the now retired number Jordan carries during his championship years with the Chicago Bulls. The shoe was launched in limited edition in only 23 locations across the country at a price of $ 230. Just a month later, pairs of Limited Edition XXIII (23) versions sell for up to $ 1500.
During the 23 years since its original launch, Air Jordan has seen a new release each year. It also expanded beyond the shoes into clothing, fragrances and jewelry. In recent years, without lowering the popularity of the lines, Nike has re-released some limited edition Air Jordan versions and introduced a "retro" line of Air Jordan's to take advantage of demand displayed by collectors.
Is this the end?
Jordan brand, with the & # 39; s "Jumpman" logo for a silhouetted Jordan, has now been spun to the & # 39; Nike's own division. Some current NBA players are signed to the Jordan brand rather than to their own signature lines, which is routine with other vendors. Jordan himself is a partner in the Charlotte Bobcats and Nike did not win comments on their current contract with the legend.
With the Air Jordan line currently at landmark version XXIII (23) and still popular as ever with fans and followers, neither Nike nor Jordan will confirm or deny rumors that the line may end with version XXIII (23). As profitable as the line has been for Nike and Jordan, I wouldn't bet it will end anytime soon. After all, this is business, and who is killing a thriving brand? Either way, the shoe will continue even after Nike and Jordan have paid their checks and moved on as collectors continue to buy and sell them in the booming resale market.